Investigate peoples judgement of measurements Essays

Investigate peoples judgement of measurements Essays Investigate peoples judgement of measurements Essay Investigate peoples judgement of measurements Essay I have decided to investigate peoples judgement of measurements as the subject for my Statistics Coursework. Before starting this experiment I needed to define guidelines that would establish the fairness of the tests method of assessment. The method I chose to fulfil this requirement was to: 1. Place the test candidates at one end of a table with their eyes level with the table-top 2. Ask the candidates to look horizontally across the table at a pin located at a fixed position in the middle of a sheet of graph-paper [see diagram 1]. 3. Require the candidate to mark (on the graph-paper) that distance where they thought the pin was located (firstly marking using their right hand, and then their left). Viewing, per hand, is firstly using both eyes followed by each eye individually, right first. The difference between the estimated and the actual position of the target pin is measured for each of the eye conditions. These 3 results are added together to give the final result. This method creates two problems: 1. How the candidate should mark the point which they feel is in line with the pin. I have chosen to use a pin as a marker since I feel it both represents the object they were viewing and gives a greater degree of accuracy than a pencil mark. 2. How far to the side from the target pin should the candidate mark the graph-paper. The closer to the pin they are allowed to get, the less individual judgement is involved and the more likely cheating will occur. To combat these effects I have elected to enforce a minimum of 100mm between the target pin and the candidates mark. 3. Candidates must keep their eyes at the level of the tabletop The experimental set up is shown in Figure 1. The results of the individual estimates will be recorded and compiled into a computer database. Figure 1 : Experimental Set up Hypothesis To predict outcomes in an investigation such as this is very difficult as individuals vary markedly in their ability to judge distances. However a few predictions are possible albeit rather sketchy and basic. I predict: 1. whether the individual is right or left handed will have no effect on judgement of distance 2. individuals who wear spectacles, other than for reading, will have better judgement when wearing those spectacles than without 3. on average girls will be more accurate than boys because girls tend to be more precise, thoughtful and careful There will be individual anomalies to the above predictions as peoples judgement is a personal attribute and also luck will be a random factor. Sample 1 Data: Right or Left handedness I have calculated from the database that there are 25 left handed and 150 right handed people. As this is a ratio of 1:6 then to have equal sample populations I have sampled every sixth right handed person. Each candidates three results, using both eyes individually and together, when using both their right and left hand have been recorded, and the sums of results are displayed in this table. Table 1 Distance estimates in mm (sum of estimates from left, right and both eyes) Right handed people Left handed people Right hand Left hand Right hand Left hand 22.5 44 98 35 63 31 21 17 43 42 45 26 83 73 36 48 81 50 25.5 46 38 115 4 9 7 7 42 54 46 24 13 30 82 59 24 22 43 9 23 21 0 2 53 100 10.5 20 34 30 15 12 31 11 50 34 34.5 5 34 18.5 40 33 21 28 25 22 32 31 56 61 78 22 10 30 13 47 18 12 22 24 16 36 39 22 42 53 40 29 28 7 29 36 3 3.5 38 17 94 75 17 23 36 53 TOTAL: 947 819.5 852 839.5 MEAN: 37.88 32.78 34.08 33.58 My initial inspection of Table 1 results suggested that the average results in each column supported my first prediction that there would be no significant difference between right or left handed people. However inspection of the component results reveals such a wide spread of values that such a conclusion is unsafe. I have therefore decided to display my results in a stem and leaf diagram. From this presentation I can calculate inter-quartile ranges and transfer the data into a box and whisker'(see Fig 2 and Fig 3) Table 2 Stem and Leaf diagram for Right handed people Right hand estimates Left hand estimates 7,0 0 2,7,9 7,5,3,0.5 1 2,7,8.5 9,2.5,2,1 2 0,2,2,3,4,4,8,9 9,8,8,4,2 3 1,1,4,6 6,3,3,0 4 2,4,7 0 5 0,9 3 6 8 7 3 3,2,1 8 9 10 11 5 1QR: (25 + 1) = 6.5 4 1QR: (25 + 1) = 6.5 4 Therefore 48 19 = 29 Therefore 43 19.25 = 23.75 Median = 38 Median = 28 Mean = 37.88 Mean = 32.78 Table 3 Stem and Leaf diagram for Left handed people Right hand estimates Left hand estimates 4,3 0 3.5,5,7,9 8,6,3,0 1 1,2,7 8,5.5,5,4,3,1 2 1,2,2,6 6,6,4.5,4,1 3 0,0,0,3,5,6 5,2,2,0 4 6,8 6,3 5 3,4 6 1 7 5 8 8,4 9 10 0 1QR: (25 + 1) = 6.5 4 1QR: (25 + 1) = 6.5 4 Therefore 42 19.5 = 22.5 Therefore 47 14.5 = 32.5 Median = 31 Median = 30 Mean = 34.08 Mean = 33.58 Sample 2 Data: Effect of wearing spectacles To test my second prediction that those who wear spectacles, other than for reading, will better judge distance whilst wearing their glasses than when not, I will take every candidate who wears spectacles, 30 in total, and compare their data measured both with and without their spectacles on. Again this test used three estimates ie when using both and individual eyes (right first) but using their favoured hand only for marking. The summed results are displayed in table 4. I will then transfer this data into a scatter graph, plotting data with glasses on against data without. This transfer is to demonstrate whether my prediction is valid. If it is correct there will be a positive correlation and the line of best fit will have a gradient less than 45à ¯Ã‚ ¿Ã‚ ½. The prediction will not have been validated if there is no correlation or a line of best fit is above 45à ¯Ã‚ ¿Ã‚ ½. Table 4 Distance judgement of spectacle wearers (sum of 3 estimates in mm) With Glasses on Without Glasses on 14 7 17 38 41 23 20 23 10 8 23.5 33.5 41 42 20 6 9.5 19 4 3 7 7 12 9 3 2 17 8 12 6 15 10.5 13 15 26 15 12 6 11 22 * Denotes anomalous results which have been disregarded for the purposes of the graph, table totals and averages. This was thought a result of seeing the target between tests with and without glasses on. 22 23 21 8 131* 8* 13.5 18.5 44 14 3 9 3 9 20 9 16 20 5 5 TOTAL: 344.5 410.5 MEAN: 11.9 14.2 Sample 3 Data: Girls judgement compared with that of Boys To test whether girls are better judges of distance than boys I will compare every fifth boy and girl results when using their favoured hand. Candidates must not be spectacle wearers, as we would then be introducing another variable. The data shown is the total score of the candidates three estimates using their preferred hand. Table5 Distance judgement by Girls compared with Boys (Sum of estimates mm) Boys Girls 52 81 21 44 13 14 29 6 33 9 19 5 19 20 16 4 22 12 18 50 11 19 20 5 39.5 40 6.5 14 27 6.5 20 16 40 16 20 11 0 11 53 5 1 4 6 12 4 17 76 40 18 3 5 12 59 13 4 11 28 8 27 20 TOTAL: 707 528.5 MEAN: 23.6 17.6 The data from table 5 has been grouped here into a second table 6. The reason for me doing this is so that I am able to then transfer the data in table 6, firstly into a frequency density graph, and then cumulative frequency graphs from table 7. Table 6 Boys vs Girls grouped into 10mm increments Mm Boys(f) Girls(f) x (midpoint) Boys(fx) Girls(fx) 0 10 7 10 5 35 50 -20 10 15 15 150 225 -30 6 0 25 150 0 -40 3 2 35 105 70 -50 0 2 45 0 90 -60 3 0 55 165 0 -70 0 0 65 0 0 -80 1 0 75 75 0 -90 0 1 85 0 85 Sum fx 30 30 ? fx 680 520 Table 7 Cumulative frequency mm Boys Cf Girls Cf 0 10 7 10 0 20 17 25 0 30 23 25 0 40 26 27 0 50 26 29 0 60 29 29 0 70 29 29 0 80 30 29 0 90 30 30 Cf Cumulative frequency Conclusions for Sample 1 1. Whether the individual is right or left handed For this sample I predicted that handedness will have no effect on judgement of distance. I made this prediction because the hands have nothing to do with a candidates judgement of distance, it is their eyes. As you can see from my results this apparently is the case. There is no conclusive difference between Left or Right handed people. There is more variation between the hand being used to estimate than there is between Left or Right handedness. The Right handed sample shows both the best and worst results. Another point that my data sample shows is that in both cases the mean result is less with the left hand (whether that is the candidates preferred hand or not). However this could be explained by the fact that the trial with the candidates left hands was made after that of their right. Because it is after I can put this down to the fact that they have realised if they are aiming too far or falling too short and therefore they adjust using common sense so they improve their score. This is not true in all cases and in future trial the candidates should: a) Not be allowed to stand up between estimates (or potentially view the table). This could be prevented by screening the table top and only having eye holes in the screen at the viewing level. b) Not be told what their previous Right hand result was. This should combat the problem and make the way for a fairer test. To help verify my original prediction, I shall take a different sample of right handed candidates (I can not do this for the left handed people as there arent enough) and repeat the comparison with the original Left Handed results. In this sample, instead of taking every sixth persons results I shall sample every fifth right handed candidates data. The results have been tabulated in Table 8 in the same way as table 1 and the data displayed in the same Stem and Leaf format in Table 9. From the two sets of data I will be able to confirm these conclusions by comparing the data samples. Table 8 2nd Test: Sample 1 Right handed people Left handed people Right hand Left hand Right hand Left hand 6 8 98 35 81 69 21 17 21 23 45 26 22 30 36 48 76 18 25.5 46 11 12 4 9 46 10 42 54 14 2 13 30 10 3 24 22 13 7 23 21 12 12 53 100 16 40 34 30 6 8 31 11 29 32 34.5 5 14 25 40 33 11 49.5 25 22 11 5 56 61 27 17 10 30 5 6 18 12 31 22 16 36 11 25 42 53 4 3 28 7 24 8 3 3.5 60.5 45.5 94 75 42 17 36 53 TOTAL 603.5 497 852 839.5 AVERAGE 24.14 19.88 34.08 33.58 Table 9 2nd Test. Sample 1: Stem and Leaf diagram for Right handed people Right eye Left eye 6,6,5,4 0 2,3,3,5,6,7,8,8,8 6,4,4,3,2,1,1,1,1,0 1 0,2,2,7,7,8 9,7,4,2,1 2 2,3,5,5 1 3 0,2 6,2 4 0,5.5,9.5 5 0.5 6 9 6 7 1 8 1QR: (25 + 1) = 6.5 4 1QR: (25 + 1) = 6.5 4 Therefore 30 11 = 19 Therefore 27.5 7.5 = 20 Median = 14 Median = 17 Mean = 24.14 Mean = 19.88 The Stem and Leaf formats clearly show the shape of the distributions and, because I was comparing the distance from the target point with both the left and right hand I felt it was more explanatory to display the comparison in this way. The data that was displayed in the Stem and Leaf diagrams can be transferred into Box and whisker diagrams to display the spread of data and how it is distributed across the range. The 1st test of sample 1 is shown in Fig 2 for Right handed candidates and Fig 3 for the Left handed. The 2nd test of sample 1 is shown in Fig 4 for Right handed candidates only. These confirm the spread of results is such that any effect of handedness affecting judgement of distance is inconclusive. Conclusions for Sample 2 2. Whether the candidate wears glasses For this example I predicted individuals who wear spectacles, other than for reading, will have better judgement when wearing those spectacles From the table alone it is clear to see that my prediction has been proved correct, this is evident from both the total, and the mean result: With Glasses On Without Glasses On TOTAL: 344.5 410.5 MEAN: 11.9 14.2 It is shown by this that on average spectacle wearers estimates are over 2mm closer with their spectacles on. Despite my predictions being proved correct I am a bit surprised to see that the effect of spectacles is only (on average) 2mm better. I would expect them to have a greater influence. Maybe glasses influence the clearness of objects more the further they are away. Alternatively it may be influenced by the individuals optical deficiency being either long, short or asymmetric. However, as I do not wear spectacles I can not be sure of this effect. As an extension to this I could see who was most greatly influenced on the judgement of distance, long sighted people or short sighted people. Unfortunately the occurrence of suitable sighted candidates from this database would be too small to draw any significant conclusions. The data from Table 4 was plotted as a scatter graph as Figure 5. To transfer the data from table to graph I did not need to draw any other tables or charts. The reason I chose to plot a scatter graph is because I wanted to show whether glasses influenced a persons judgement of measurement. I knew that if the line of best fit was of less than 45à ¯Ã‚ ¿Ã‚ ½ gradient my prediction would be proved correct. This proved to be the case although considerable scatter (variability of results) was evident. Conclusions for Sample 3 3. Girls are more accurate than boys For this sample I predicted that on average girls will be more accurate than boys because girls tend to be more precise and careful From the table 5 it is evident once more that my prediction has been proved correct as shown by both the total, and the mean: Boys Girls TOTAL: 707 528.5 MEAN: 23.6 17.6 The results show that girls are (from the mean result) 6mm better than boys. From the table I have plotted the following graphs: Fig 6 Frequency density diagrams, showing the spread of data across the range for both male and female candidates, this also made a comparison possible. Figs 7 Cumulative frequency diagram, displaying how the frequency changes as the data values increase. I could also use this to get a closer value for the median. From Fig 6 it is evident that there is a higher frequency density of closer estimates for girls than boys. This is followed by a lower frequency density for the girls than boys, further away from the target. This is more apparent from Fig 7 where the girls cumulative frequency is well separated from the boys I am able, in this case, to take another sample (as there are enough boy and girl candidates) and confirm or disprove my prediction and first set of results. If this second sample agreed with my first I could conclude that my prediction is true. On the other hand if this second sample went against my prediction I could investigate this further, possibly by creating a different database. The results of this second test are shown in Table 10. 2nd Test: Sample 3 Table 10 Distance judgement by Girls compared with Boys (Sum of estimates mm) Boys Girls 6 8 4 20 13 13 29 6 33 8 19 13 19 23 16 12 22 50 4 4 3 34 63 5 20 10 42 6.5 24 16 13 16 13 11 12 11 3 31 53 12 1 5 34 20 44 19 15 5 46 40 10 14 35 3 39 10 14 12 7 14 TOTAL: 656 451.5 MEAN: 21.8667 15.05 Boys(fx) Girls(fx) Sum Boys (fx) Sum Girls (fx) 0 10 8 11 8 11 -20 10 14 18 25 -30 3 1 21 26 -40 4 3 25 29 -50 3 1 28 30 -60 1 0 29 30 -70 1 0 30 30 -80 0 0 30 30 -90 0 0 30 30 Sum fx 30 30 The cumulative frequency for this data has been plotted in Fig 8 with a similar result to that shown in Fig 7. The results appear so consistent I have compared both sets of girls data in Fig 9 and of boys in Fig 10. As can be seen, the respective lines of best fit agree very well between the tests. This would indicate also that the investigation on the whole was a success, due to the consistency shown throughout the data. Overall Conclusions I have carried out three tests of candidates Judgement of Distance. By summing the three estimates, using both eyes together and the eyes individually, I have eliminated any preference candidates may have for a favoured viewing technique. Usually both eyes together by focusing on a single target from two sides should give a better estimate than each of the eyes used individually. This would enable an extension to the work by comparing estimates using each of the three viewing conditions. The tests I applied examined: * Firstly, the effect of an individuals handedness. My measurements, including a repeat second test, when analysed by tables of comparison, stem and leaf and box and whisker diagrams confirmed my prediction 1. There is no conclusive difference dependant on handedness. There was however considerable individual variability between candidates confirming my hypothesis that estimation of distance is an individual attribute. * Secondly, estimates of distance by candidates requiring spectacles would be better when wearing their spectacles than when not. My measurements did indicate estimation of distance was better when wearing their spectacles. A line of best fit from a scatter graph supported this conclusion although again there was considerable variation of estimates. * Thirdly, that girls would be better than boys at estimating distances. My measurements, including a second test, clearly supported this conclusion. The results were probably the most conclusive of all the tests. Superimposed graphs of the two tests for the Boys and Girls showed very good reproducibility of these results although individual estimates varied widely in both groups. However the Boys showed the greatest variation further supporting the conclusion that, on average, girls are better at estimating distance. Whilst the indications are all my predictions have been shown to be apparently correct, the degree of variability from individual results makes absolute conclusions difficult. In any extension of the work I would try and increase the size of the test population database. This would increase the confidence in the conclusions.

Accidentally Fueling a Diesel With Gasoline

Accidentally Fueling a Diesel With Gasoline To keep people from accidentally  fueling up a diesel engine with gasoline,  most diesel fuel pumps are distinguished by green markings and green fueling nozzle handles. In addition, the inside of a diesel vehicle fuel door has a â€Å"Diesel Fuel Only† label. But what happens if you inadvertently fill your diesel car or pickup with gasoline? Whether you’re new to  diesel ownership or might have both diesel and gasoline powered vehicles in your own personal fleet, it can be oh-so-easy to accidentally misfuel your diesel tank with gasoline. Filling a  fuel tank  is such an ordinary and mundane task, that just a moment’s inattention (did you really need to read that text message?) can cause you to grab the wrong nozzle and pump away. Bad enough if you realize the mistake right away and can get the car towed to a car dealership or independent repair shop to have the tank drained- a $500-$1,000 expensive nuisance. But what if you don’t even realize the mistake and end up driving away with a tank full of gasoline? Chances are you won’t get very far, perhaps just a mile or so. That’s when the diesel in the fuel line gives way to the fresh batch of gasoline on the way from the tank, and the engine starts to run â€Å"funny.† Of course, it all depends on how much diesel remained in the tank before the gasoline was added, and how new and sophisticated the diesel engine is. How Much Gas Does It Take to Harm a Diesel Engine In a 2007 or newer  Ã¢â‚¬Å"clean diesel† engine, any amount of gasoline will probably damage the sensitive emissions control components (DPF,  OxyCat, and  SCR) and system. In older engines with much less sophisticated emissions systems, a lightly diluted (say 90 percent diesel/10 percent gasoline) mix would likely pass through with little or no detriment. It might simply cause reduced engine power, perhaps a bit more noise, and possibly a sharp warning from the emissions sensors that detect something other than pure diesel exhaust. It’s a high concentration of gasoline that spells real trouble. Whether a modern clean common rail diesel (CRD) or an old indirect injection unit, burning straight gasoline or highly diluted diesel fuel will almost certainly result in catastrophic damage to the mighty  diesel engine. Dos and Don’ts If you are fortunate enough to discover you were pumping gasoline rather than diesel before driving away, here are the dos and don’ts. DO NOT  start the engine, even just to move the car from the pumps.DO NOT  turn the ignition on, even just to unlock the steering wheel. This could activate an electric fuel pump and feed tainted fuel into the engine injectors.  DO  tell the station attendant you cannot move the car and pay for the fuel dispensed.DO  call your roadside service provider and request a tow to either the vehicle’s brand dealership or an independent repair shop.DO  have the fuel tank drained and receive confirmation that the contaminated fuel was limited to the fuel tank. If you don’t notice the  mis-fueling error until the car has been driven, stop as soon as it is safe and call your roadside service provider to request a tow. Unfortunately, the price to repair the damage will be very expensive and this is a situation that  will not  be covered by your automaker’s warranty. What Gas Does to a Diesel The problem is multifaceted. It is a function of the completely different burn characteristics of the fuels (volatile and explosive gasoline versus high flash point diesel fuel), and the peculiarities of engine design in regards to how fuel is ignited (spark ignition  versus  compression ignition). Gasoline is formulated to resist auto-ignition in a spark engine (depending on the octane), so this fuel introduced into a diesel engine either won’t ignite or will more likely ignite at the wrong time causing severe  detonation- literally a shock wave throughout your cylinder. Though diesel engine  reciprocating components- pistons, wrist pins, and connecting rods- are built to withstand enormous explosive force, the shock wave effects of uncontrolled detonation can easily destroy them. If by chance major engine damage is avoided, there are other serious consequences. Diesel fuel itself acts as a lubricant  for the fuel pump and delivery system as well as the  valve train. Running thin, low viscosity gasoline through a diesel fuel system would starve it for lubrication and cause those sensitive components to rub together, eventually destroying them. Additionally, the entire fuel system will have been affected. That means the fuel pump, fuel filter, and  fuel injectors will likely need replacement. In the worst-case scenario, it might be cheaper to just replace the engine and components. Good News for Newer Diesel Vehicles Gasoline vehicle fuel filler openings were made smaller in diameter beginning in the early 1980s. This was in response to the mandatory use of unleaded fuel to protect  catalytic converters  and the negative effects of lead to human health. That’s why the smaller diameter gas filler nozzle fits into the larger filler opening of diesel cars. Then in 2009, BMW launched its clean  diesels  in the U.S. with a â€Å"mis-fueling protection device,† essentially a gas cap replacement with a diameter specific to diesel nozzles, as standard equipment. Audi followed in 2011 with a similar device, and beginning with 2013 vehicles, Volkswagen redesigned its fuel fillers to accept only diesel fuel. Today, nearly every diesel vehicle- car or pickup- will only accept diesel fuel. What Diesel Fuel Does to a Gasoline Engine Fortunately, this one is almost impossible (notice we said almost) to ignore, since the larger diesel filler nuzzle won’t fit in a narrow gasoline filler neck. But if you do manage to get diesel fuel in your gasoline tank, the engine will probably not even start, and if it does, it’ll run terribly and probably smoke like a chimney. Engine damage will most likely be minimal to none, but a thorough and expensive fuel system flush will certainly be in order. This article was edited and updated by Larry E. Hall

Why are there different perspectives on change within organizations Essay

Why are there different perspectives on change within organizations - Essay Example Bateman and Zaithaml (1990) assert that organizations must change because the environment within which they operate is constantly changing. They need to incorporate and implement change not only survive but also to maintain a competitive advantage within the industry. The various internal and external drivers of changes are intrinsically linked to performance outcome of the firm. They also influence the perspectives of people in the organization and therefore, directly or indirectly impact the performance of the organization. Therefore, they become vital factors to be evaluated and analysed for efficient exploitation by the managerial leadership. But at the same time, it is equally true that changes are perceived differently by different people and therefore, there is always an element of resistance within a group of people in the organization. Indeed, the different views on change within the organization can be explained because organizations have different goals, structures and org anizational culture that may necessitate different response to the defined change. The perception to change therefore is often influenced by multitude of issues which can be defined by individual ideologies and beliefs; group representation; individual and organizational competencies; power dynamics within the organizations; inter-cultural compulsions etc. ... The organizations, in totem, also have wide ranging reaction to the environmental changes. They adapt and exploit them to improve and improvise productivity. The people therefore become major factors within the organizations whose perceived value of the changes can have considerable impact on the outcome. The organizational perception to change needs to be evaluated and analyzed for gaining leverage in the highly competitive business environment. Thus, the diversity of issues and factors that promote different outlook to changes within the organizations would be discussed for developing more effective strategy of change management in the organization. Many social scientists have proposed four major determinants of change: the structural-functional, multiple constituencies, organizational development, and creativity and volition perspective (Jackson, 2003; Cyert & March, 1963; Shafritz and Ott, 1991; Pfeffer, 1981). The various propellants are primarily focused on optimal performance by changing inputs into desired output by the organizations. The structural-functional paradigm promotes changes that increase the productivity through increase in functional efficiency and structural modification. The Fordism highlights the increase of productivity through standardization of process. Change intervention becomes essential part of business strategy. Thus, businesses constantly look out for processes and means that would enhance their productivity and financial benefits. Multiple constituencies primarily focus on various stakeholders of the business which can have significant influence on the performance of the organization. The various linkages within and outside the organizational purview

Industrialization and the environment Annotated Bibliography

Industrialization and the environment - Annotated Bibliography Example Roome substantiates his argument by giving the example of Japan and France, countries that industrialized later, which realized peak at intensity of energy lower than the ones of United States and United Kingdom, which industrialized earlier. He argues that industrialization paths that were less-energy intensive developed as more ways of industrial, transport and domestic technologies on the world markets became available. Roome maintains that countries that industrialized earlier continued using older technologies, which reduced the efficiency of their economies. He also points out that generalizing developing countries as using less energy and therefore reaching their peaks at lower energy intensities is not right. This is because the energy intensities reached by some developing countries has been very high even to the point exceeding the peaks reached by Japan. Roome suggests that the observations show that wealth and resource use do not have a fixed relationship with the consequ ent impacts on the environment. This book is going to be useful for this research as it helps to argue against the erroneous sentiments that developing countries use less energy and therefore minimal impacts to the environment. Blame made to developed nations that they contribute a lot to environmental degradation through their industries can be refuted from the evidence that some developing countries, for example in the Sub-Saharan Africa use the old technologies earlier used by the now developed nations. United Nations Industrial Development Organization (UNIDO). Industrialization, environment and the millennium development goals in Sub-Saharan Africa: The new frontier in the fight against poverty, Volume 1. New York: United Nations Publications, 2004. Print. UNIDO in this book talks about industry and the environment in the Sub-Saharan Africa. It points out that the

Ethical Lens Essay Example for Free

Ethical Lens Essay My personal ethical viewpoint is that I like to weigh out the pros and cons of any situation. Also I believe in fairness and being open-minded. This allows me to look at other people point of views, than I am able to come up with some kind of solution to the subject, topic, or problem. After using the Ethical Lens Inventory, my result indicates that my preferred ethical lens is the Reputation Lens. The Reputation Lens defines â€Å"consistent with the habitual development of sound character traits including habits of thoughtful reflections, good intentions and noble human virtues. † The values that take place in this lens are integrity, justice, courage, and civility. My blind spot consist of â€Å"Unrealistic Role Expectations.† When I am given a task or a job, I try to achieve this goal to the best of my ability. It includes me being very disciplined, loyal, honest, and fair. The fact that I believe that a consistent process results in a just outcome for all, I sometimes trust the process too much. Also I tend to forget that unequal access gives rise to unjust outcomes, even when the process itself is fair. My Strengths are I am compassionate, tolerant, good-natured, considerate, and strong-willed. I am an individual who respects humanity and the rights of others. I am an optimist, generous, adaptable, and a leader. I want to do what is right and what is fair. My weaknesses are I am not good in math, I can use a little more practice with my spelling, grammar, punctuation. Also I am a perfectionist; this can be good and bad in some situations. I tend to come down on myself pretty hard when I do not live up to my expectations. My other weakness shows when I become self-righteous. When I lose my compassion, it can be a bad day for those who are close to me. I value â€Å"rationality and sensibility equally.† Also I value loyalty, honesty, and having a since of purpose in life. Having a clear understanding of why I value these things in my life is vital to me. This can result in good behavior for me in my courses, family, friends, and my career. When using my personal ethics to determine a course of action, this can allow me to have a positive outcome, by being honest, fair, loyal, and being open-minded. Also this can enhance the chances for me to have a better course of action I can take to be able to excel in everything I try to accomplish.

Going Beyond Theme Writing :: Expository Essays

Going Beyond Theme Writing So here I am trying to think of something to write about that will go beyond a theme. My writing experiences have been pretty narrow minded. Basicly, if the writing was not in a theme format, I immediately excluded it. From elementary school and to today, research papers in theme formats were expected. I was not taught how to write in any other way. I figured that if my writing was accepted, if I got A's on them, and if the teachers never hinted as to any other way to write, there must be only ONE TRUE WAY TO WRITE! How Hitler-ish. Just as Hitler was wanting to rule the world of people, theme writing was to rule the world of writing. So here I sit; trying to ponder what life would be like without a trace of theme writing. No more guaranteed A's. Professors wouldn't have any easy time grading papers - they will actually have to read all of the carefully constructed papers. We couldn't make them do that, now, could we? Going 'Beyond a Theme'. Let me think about what that means to me. Should I analyze and tear it up trying to find a glimpse of meaning? What is 'Beyond a Theme'? (I see the light!) Asking me what is beyond a theme is just like asking me what is beyond the universe. What is out there is only a speculation. Scientists have studied that question for centuries and still have no clear answer. I could let my mind wander around and just think up an answer as to what is out there. Wandering - my mind does that a lot. And in the middle of classes of all times! That universe thing is stuck in my head now. I have the planetary system stuck to my ceiling in my room here. The planets are not spaced at the correct scale distances though. Sometimes they fall down because they don't have enough sticky stuff holding them up. The world is ending! That would be a good excuse for handing this paper in late! The planets glow in the dark too. Stars are also up on the ceiling. "Reach for the stars." I was always told that when I set myself some goals. Earth to me! I am in my dormroom not spaced out in my ceiling planetary system. This non-theme paper. How does it sound?

Toyota Prius

1. – What micro environmental factors affected both the first generation and second generation models of the Toyota Prius? How well has Toyota dealt with these factors? The micro environmental factors are those forces close to a company, yet outside its internal environmental, that influence the ability of a business to serve its customers, forces such as customers, suppliers, competitors and other business that assistor influence a business’s ability to sell, distribute, promote and develop products or services.In regards the Toyota Prius case, the factors that the company dealt with are: Customers: Toyota launched the first generation in 2001 with a small, cramped and not attractive car into a market were the big SUV’s were dominating the business. They were bringing to the market a low consume, environmentally friendly and high tech vehicle. In my opinion, Toyota took a risk launching a vehicle that was fitting future need’s that customers were going to have with the upcoming economic situation (gas price increment).Toyota launched the second generation improving the fuel consumption and improving the lacks on the first version: style and capacity. The biggest success was to anticipate the customer needs. Suppliers: Without the support of suppliers, Toyota would not have be able to launch the first generation. Toyota needed the suppliers to be onboard on this risky project in which they were developing a new technology that requires a high capital investment up front with a high risk of failure.Competitors: First generation did not have direct competitors since it was the only hybrid vehicle on the market. I consider that the challenge for Toyota on the first generation was to create a market niche for this new vehicle concept. The scenario was different for the second generation were the market niche existed already and new competitors were getting into the business. Honda with the hybrid Civic, Mercury with the Mariner and Ford with the Escape were trying to make their first steps on this vehicle category but being a step behind Toyota in price and efficiency. 2. Outline the major macro environmental factors – demographic, economic, natural, technological, political and cultural – that have affected Prius sales. How well Toyota dealt with each of these factors? Demographic: American population has been growing at around 10% since 2000 as well as the GDP per capita. This lead to an increase on the demand for automobiles and to a more demanding costumer due to his higher purchase power. Economic: Toyota Prius was launched in USA in a growing economic environment but right before a scenario were gasoline price would start rising considerably.Looks like Toyota did not respond against trends and fads but did a good long term economic analysis going ahead in respect his competitors that just wait until gasoline price started rising to start taking fuel consumption into account as an important facto r during the vehicle development. Natural: December 1997 world’s leading nations meet Japan to discuss Kyoto protocol. Several months before, Toyota introduces in Japan the first hybrid vehicle. Consumers start to take into account environmental factors on their purchases. Another factor that push consumers toward lower consume vehicles is the gasoline price rise that occurs in 2004.Smaller SUV’s, cars and hybrids see their demand increase due to these two natural factors. Toyota, being aware of this factors, changed his targeted costumer investing $40 million dollars campaign on this set of customers, the environmental conscious. Technological: late 90’s is considered a high-tech boom. This may be the reason why Toyota targeted first on early adopters and techies who are attracted by car’s advanced technology. Political: Many states are rewarding the car owners with tax breaks amounting to thousands of dollars.Furthermore, some states government gave fur ther tax breaks, in some circumstances complementing the federal tax break. There were also some eco-friendly organizations involved in this incentive game such as Google, Timberland and Hyperion Solutions providing employees as much as $5,000 toward the purchase of hybrids. Many states even gave permission for the hybrids to use carpooling lanes which allow people to travel more quickly to work. Lastly, lots of insurance companies offer discounts to hybrid cars. Cultural: since the last decade, society is getting more sensitive in regards environmental issues.This is being reflected on customer decisions that are looking for environmental friendly product even at a higher price to them. 3. – Evaluate Toyota’s marketing strategy so far. What has Toyota done well? How might it improve its strategy? Marketing strategy consist of 4 P’s which are product, price, place and promotion: Product: Toyota brought to the market a new vehicle concept that fitted into the new economic, social and political scenario. Toyota identified the lacks on the first generation and incorporated the improvements on the second generation improving also efficiency.Price: Toyota Prius with Honda Civic were the only two Hybrid models in which customers were recovering the price premium and starting to save money after 75. 000 miles. Place: Toyota was aware of the difficulty of introducing a new concept to the market. Lack of customer information could induce to a mistrust toward the product. Toyota put emphasis training specifically to the dealerships to make sure customers were being properly informed. In addition, Toyota opened a site on the web where customers could share their questions and modifications they made to their Prius.Promotion: Toyota did not put too much effort on advertising this vehicle. Toyota used the dealerships as a communication line to the customers. In my opinion, the biggest success of Toyota comes from the long term strategy they planed that come up with a vehicle that fit perfectly to the changing economic and social context. In addition to the low consume advantage the Prius was, they continued improving their models to provide customers with the same comfort and capacity of vehicles that were dominating the American roads by increasing the capacity on his second generation for instance.Customers, in general, are afraid to invest in new concept products due to a mistrust on their performances. Battery life and maintenance were the biggest concerns that customers were having. Other automakers, such as Renault are offering to the customers a systems in which they take the responsibility of the battery life. Automakers own the batteries and customers just pay a monthly rent for the maintenance and replacement. I consider that this strategy offers more confidence to the new customers to invest on this new technologies. 4. GM’s marketing director for new ventures, Ken Stewart, says â€Å"if you want to get a lot o f hybrids on the road, you put them in vehicles that people are buying now†. They seems to summarize the U. S. auto makers† approach to hybrids. Would you agree with Mr. Stewart? Why or why not? American market is being currently dominated by big SUV’s and pickup trucks. Statistics display this customer preferences. The American auto makers are trying to provide to customers a more efficient vehicle keeping the current confront and performances.Obviously, the efficiency achieved is not the same as the one other auto makers are achieving by developing smaller hybrid vehicles. In my opinion, what they are doing is to find a short term solution to the current customer needs instead of anticipating the future ones which are smaller cars with even higher fuel efficiency. So, if the macro environment continues pushing auto makers toward the efficiency cars, they will continue being ahead the others because even if they are trying to improve efficiency, it is not the mai n goal for them right now.

Customer Satisfaction of Hero Motocorp

PART 1 TOPICS * INDUSTRY OF AUTOMOBILE * HISTORY OF BIKE ————————————————- THE AUTOMOBILE INDUSTRY THE AUTOMOBILE INDUSTRY INDUSTRY PROFILE INTRODUCTION Industry Profile The market of two wheelers is very wide and because of technology, new products (two- wheeler) with new features are introduced day by day. The level of competition is also very high in two wheeler market. So, because of this competition the companies have to invest much more in research area for survival and success. The invention of the first two-wheeler is a much-discussable issue. â€Å"WHO invented the first motorcycle? this seems like a simple question, but the answer is quite complicated. Two-wheelers originated from the â€Å"safety† bicycle that is the bicycles with front and rear wheels of the same size with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn origin fr om high-wheel bicycles. The high-wheelers origin from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called â€Å"bone-crushers,† both for their jarring ride, and their tendency to toss their riders The First MotorcycleWe are going to begin by looking at the first bikes. They didn’t work very well and they were not very fast but moved with being drawn by a horse or being pedalled. When you look at a motorcycle today, have you ever thought what the old bikes were like? Were they easy to ride? How fast did they go? Were they comfortable? To answer all these questions, we have got to go quite a long way back say about 100 years. The world was very different in those days and there must have been a feeling of great excitement.There was a great interest in science and engineering and almost every week, some fantastic new invention appeared. First there w ere gaslights and then electricity and new cures for many kinds of illnesses were always being announced this was period when people started thinking about how to travel quickly and safely. Before cars and bikes, the quickest mode of travelling was steam trains. And if there was a near to where you wanted to go then the next best thing was a stagecoach or paddle streamer. No one, except the very rich, could get from their own house to where they were going very quickly.Then in 1885, a German called Gottlieb Daimler made a small engine, which ran on a kind of petrol. It wasn’t a very good engine but it just worked. Daimler fitted the engine to a cycle type frame, which exactly had one wheel at the front and two wheels at the rear. In the following year, another German, Wilhelm Maybach rode the Daimler bike for a few meters- something which everyone thought was very brave. At last, a way of moving people directly from one place to another had been invented. Not everybody though t that this was a good idea.In England there was a law, which said that no vehicle powered by an engine could go faster than 4mph which is about as fast a s you walk. Many of the people were afraid and urged that the bike should be banned. But in 1896 an act was passed that bikes can travel 12mph speed-, which is considered to be a fantastic speed. At the same time, a French engineer called De Dion made the first real good engine for motorcycle and soon everyone was having a try at making complete machine. And this was the turning point where bike started getting its actual look many ideas poured in and were given shapes also.The Cardiovascular SystemThe British Bikes: Today we won’t see many British bikes on the road but most of the older bikes were make in Great Britain, which had its name and fame. Now we see very few of British Bikes. What went wrong? In 1900, bikes were not very good. They were hard to start, they had poor brakes and did not have much power but everyone thought they were marvellous. For the first time, person could have his own individual way of getting about. He had personal transport, which he could use the moment he wanted to. Above all else, these first motorcyclists felt the sense of freedom, which a bike gave them.The motorcycle manufacturers felt the same excitement. New designs appeared almost every day. Some were excellent and others silly but each factory learnt from others and bikes got better and better in just a few years. Then the First World War came in 1914, and the whole world changed. Bikes made in this first period, from 1885 until the end of 1914 are called veterans and the riders who are reliving how the first motorcyclists rode are still using many today. When the war came, the bikes went with the army. The fastest way to carry an urgent message was to send through a good rider on a bike.Here again a bike had a turning point and during this period bikes got opportunity to claim its stake in the market. It was considered to be best mode of travelling from remote area to urban and from plains to rough terrain. Where a horse rider could not think of moving, their bikes were able to do so. Moreover, a horse rider and horse would take rest after certain interval of travelling, the bikes did not require since it was machine. The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India.Several Italians recorded designs for wind-driven vehicles. The first was Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar vehicle that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th century, the Portuguese arrived in China and the interaction of two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power.By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered vehicle was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered vehicle for the Chinese Emperor Chien Lung in about 1678. There is no information about the vehicle, only the event. Since James Watt didn’t invent the steam engine until 1705, we can guess that this was possibly a model vehicle powered by a mechanism like Hero’s steam engine-a-spinning wheel with jets on the periphery.Although by the mid-15th century the idea of a self-propelled vehicle had been put into practice with the development of experimental vehicles powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first vehicle to move under its own power for which there is a record . Cugnot’s three-wheeled steam-powered vehicle carried four persons and was meant to move artillery pieces.It had a top speed of a little more than 3. 2 km/h (2 mph) and had to stop every 20 minutes to build up a fresh steam. Evans was the first American who obtained a patent for â€Å"a self-propelled carriage. † He, in fact, attempted to create a two-in-one combination of a steam wagon and a flat-bottomed boat, which didn’t receive any attention in those days. During the 1830’s, the steam vehicle had made great advances. But stiff competition from railway companies and crude legislations in Britain forced the poor steam vehicle gradually out of use on roads.Carl Benz and Gottlieb Daimler, both Germans, share the credit of changing the transport habits of the world, for their efforts laid the foundation of the great motor industry, as we know it today. First, Carl Benz invented the petrol engine in 1885 and a year later Daimler made a car driven by motor of his own design and the rest is history. Daimler’s engine proved to be a great success mainly because of its less weight that could deliver 1000rpm and needed only very small and light vehicles to carry them.France too had joined the motoring scenario by 1890 when two Frenchmen Panhard and Levassor began producing vehicles powered by Daimler engine, and Daimler himself, possessed by the automobile spirit, went on adding new features to his engine. He built the first V-Twin engine with a glowing platinum tube to explode the cylinder gas-the very earliest form of sparking plug. Charles Duryea built a motor carriage in America with petrol engine in 1892, followed by Elwood Haynes in 1894, thus paving the way for motorcars in that country.For many years after the introduction of automobiles, three kinds of power sources were in common use: steam engines, gasoline or petrol engines, and electric motors. In 1900, over 2,300 automobiles were registered in New York, Boston, Massac husetts, and Chicago. Of these, 1,170 were steam cars, 800 were electric cars, and only 400 were gasoline cars. In ten years from the invention of the petrol engine, the motorcar had evolved itself into amazing designs and shapes. By 1898, there were 50 automobile-manufacturing companies in the United States, a number that rose to 241 by 1908.In that year, Henry Ford revolutionized the manufacture of automobiles with his assembly-line style of production and brought out the Model T, a car that was inexpensive, versatile, and easy to maintain. Herbert Austin and William Morris, two different carmakers, introduced mass production methods of assembly in the UK, thus paving the way for a revolution in the automobile industry. Austin Seven was the world’s first practical four-seater ‘baby car’ which brought the pleasures of motoring to many thousands of people who could not buy a larger, more expensive car.Even the ‘bull-nose’ Morris with front mounted en gine became the well-loved model and one of the most popular cars in the 1920s. Automobile manufacturers in the 1930s and 1940s refined and improved on the principles of Ford and other pioneers. Cars were generally large, and many were still extremely expensive and luxurious; many of the most collectible cars date from this time. The increased affluence of the United States after World War II led to the development of large, petrol-consuming vehicles, while most companies in Europe made smaller, more fuel-efficient cars.Edward Butler, an Englishman, built the first motor tricycle in 1884. The first gasoline-engine motorcycle to appear publicly was built by Gottlieb Daimler, of Bad Cannstatt, Germany, in 1885. Gottlieb Daimler, who later teamed up with Karl Benz to form the Daimler-Benz Corporation is credited with building the first motorcycle in 1885, one wheel in the front and one in the back, although it had a smaller spring-loaded outrigger wheel on each side. It was constructed mostly of wood, the wheels were of the iron-banded wooden-spokes wagon-type, and it definitely had a â€Å"bone-crusher† chassis!This two-wheeler was powered by a single-cylinder Otto-cycle engine, and may have had a spray-type carburetor. One of this type of machine was demonstrated at fairs and circuses in the eastern US in 1867. The first practical engines and motorcycles were designed by the French and Belgians, followed by British, German, Italian, and American makers. The popularity of the vehicle increased, especially after 1910. During World War FIRST the motorcycle was used by all branches of the armed forces in Europe, principally for dispatching. After the war it enjoyed a sport craze until the Great Depression began in 1929.After World War II motorcycles are being used for high-speed touring and sport competitions. During the 1950s with the help of Western Europe and parts of the United States, the development of a new type of vehicle that is light weighted motor cycle is become possible, later on it is known as moped. The first moped Originating in Germany as a 50-cubic-centimetre machine with simple controls and low initial cost, it was largely free of licensing and insurance regulations except in Great Britain. The more sophisticated motor scooter originated in Italy after World War II, led by manufacture of a 125-cubic-centimetre model.Even with strong competition from West Germany, France, Austria, and Britain, the Italian scooters maintained the leading position in the diminishing market India is the second largest manufacturer and producer of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc.The India n two-wheeler industry made a small beginning in the early 50s when Automobile Products of India started manufacturing scooters in the country. In 1948, Bajaj Auto began trading in imported Vespa scooters and three-wheelers. Finally, in 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. The agreement expired in 1971. In the initial stages, the scooter segment was dominated by Automobile Products of India (API), it was later overtaken by Bajaj Auto.Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. Under the regulated regime, foreign companies were not allowed to operate in India. It was a complete seller market with the waiting period for getting a scooter from Bajaj Auto being as high as 12 years. Because of government regulation, foreign companies were not allowed to operate in Indian market. It was a complete seller market with the waiting period for ge tting a scooter from Bajaj Auto being as high as 12 years.The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and HERO MOTOCORP brought in the first two-stroke and four-stroke engine motorcycles respectively. The industry had a smooth ride in the 50s, 60s and 70s when the Government prohibited new entries and strictly controlled capacity expansion. The industry saw a sudden growth in the 80s. The two-wheeler market was opened to foreign competition in the mid-80s. And then the market leaders – Escorts and Enfield – were caught unaware by the attack of the 100cc bikes of the four Indo-Japanese joint ventures.With the new feature of fuel efficient low power bikes, demand swelled, resulting in HERO MOTOCORP – then the only producer of four stroke bikes (100cc category), gaining a top slot. The entry of Kinetic Honda in mid-eighties with a barometric scooter helped in providing ease of use to the scooter owners. This helped in inducing y oungsters and working women, towards buying scooters, who were earlier inclined towards moped purchases In 1990, the entire automobile industry saw a drastic fall in demand. This resulted in a decline of 15% in 1991 and 8% in 1992, resulting in a production loss of 0. mn vehicles. Excluding HERO MOTOCORP, all the major producers suffered from recession. HERO MOTOCORP showed a marginal decline in 1992. The reasons for recession in the sector were the constant rise in fuel prices, high input costs and reduced purchasing power due to significant rise in general price level and credit crisis in consumer financing. Factors like increased production in 1992, due to new entrants joined with the recession in the industry resulted in companies either reporting losses or a fall in profits. Competitors of Two-Wheelers industriesHonda| Bajaj| HERO MOTOCORP| Kandaa | Kinetic| LML | Royal Enfield| Suzuki| TVS| Yamaha| Activa| Wave Dtsi| Pleasure | Thunder 100| Kineticx| Crd 100 Sd| Std| Heat| Sco oty Pep| Crux S| Dio| CT 100| CD deluxe| | 4s| Freedom Topper | Machismo| Zeus| Star std| Libero G5| Eterno| Platina| Splendor plus ; pro | | Nova| Freedom prima| Electra| Access| Star city| Gladiator | Shine| Discover| Splendor NXG| | Striker| Beamer| Thunderbold| Sling shot| Victor Edge | Ray| Unicorn| Pulsar| Passion pro ; Xpro| | Blaze| | 500 Ex| GS 150| Victor Glx 125| R15| Stunner| Avenger| Super splendor| | | | | | Apache | FZ| Twister| | Achiever| | | | | | Wego| Fazer|Dream Yuga| | Karizma ; ZMR| | | | | | | RX 125| CBR| | CBZ| | | | | | | YBR| | | Extreme| | | | | | | | | | Hunk| | | | | | | | | | Impulse| | | | | | | | | | Igniter| | | | | | | | | | Maestro| | | | | | | | TWO WHEELERS PRODUCTION TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 937506| 848434| 935279| 987498| 1020013| Motorcycles| 2906323| 3876175| 4355168| 5193894| 6201214| Mopeds| 427498| 351612| 332294| 348437| 379574| Grand Total| 4271327| 5076221| 5622741| 6529829| 7600801| TWO WHEELERS DOMESTIC SALES TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 908268| 825648| 886295| 922428| 908159|Motorcycles| 2887194| 3647493| 4170445| 4964753| 5815417| Mopeds| 408263| 338985| 307509| 322584| 332741| Grand Total| 4203725| 4812126| 5364249| 6209765| 7056317| TWO WHEELERS EXPORTS TREND| Category| 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| Scooters| 28332| 32566| 53687| 60699| 83873| Motorcycles| 56880| 123725| 187287| 277123| 386202| Mopeds| 18971| 23391| 24078| 28585| 43181| Grand Total| 104183| 179682| 265052| 366407| 513256| Source: www. autoindia. com/twowheeler 1. 1. 1 Growth of the Industry Today the growth rate of motorcycle industry is very high as compared to few years back. Two wheeler segment as a whole during the year 2004-05 grew by over 15%.This growth has been due to the Government's initiative on rural roads and better connectivity with major towns and cities, improved agricultural performance, upward trend of purchasing po wer in the hands of rural people. The northward trend of growth among two-wheelers is set to continue in the years ahead. Motorcycles Sales (Nos. ): 2007-08 | 2008-09| 2009-10| 2010-11| 2011-12| 2906323| 3876175| 4355168| 5193894| 6201214| Motorcycles account for nearly 80% of the total two wheeler sales in the country. This trend is set to continue as more and more models of two wheelers enter the market. The figures above show the sales of motor cycles over the years. ———————————————— HISTORY OF BIKE Throughout the centuries man has striven to expand his capabilities through the use of machines. His ever inventive mind has constantly devised ways to use tools to increase his abilities to explore the world around him, to go faster, deeper, higher and further than before. Coupled with his need to find new thrills, new adventures and new modes of transportation, the inventi on and refinement of the motorcycle seems an inevitable outcome. For me, the early years of the development of the motorcycle are especially fascinating as they hold of some of mans most bizarre experimental machinery.Before we get started on the history of the motorcycle itself, I feel a short review of it's predecessor, namely the bicycle, is in order, an invention without which the motor bicycle, as they were first called, may well have never come about. It would seem that Michelangelo conceived of the bicycle as early as the 14th century and his drawing shows a remarkable resemblance to the modern day bike. It had wheels of similar size and even pedals and a leather â€Å"chain†, albeit without any apparent means of steering. The first attempt at actually producing any sort of 2 wheeled conveyance fell on the shoulders of one Comte de Sivrac in the late 1791, though hardy a bicycle as we understand the meaning today. It was crude affair made entirely of wood with no pedal s, brakes or even steering.This early machine was referred to as a hobbyhorse and was considered nothing more than a curiosity or rich mans folly, an attitude that remained for a number of years, until the late 1800's. A person simply sat upon it and pushed it along with their feet in a sort of gliding walk. Then in 1869 some inventive person named William van Anden in New York added pedals directly to the front wheel, now at last we approach what can be called by modern terms, a bicycle. It also had free-wheeling pedals that allowed the wheel to turn while the pedals remained stationary and had a friction brake on the rear wheel operated by twisting one of the hand grips. Oddly enough these innovations did not appear on many other machines for quite some time. quickly became apparent however that the only way to increase speed or distance traveled per rotation of the pedals was to increase the size of the front wheel, leading to what became known as the High Wheeler. Unfortunately because of the high center of gravity and forward position of the rider, not only was some skill required to mount and dismount this contraption, but should the front wheel suddenly stop, the rider was thrown forward on his head, thus giving rise to the term â€Å"Taking a Header†. To overcome this difficulty, the small wheel was moved to the front giving rise to the High Wheeled â€Å"Safety† bicycle. Because of the difficulty in riding a high wheeler with the style of skirts worn by women at the turn of the century they were mostly confined to three wheelers specifically designed with them in mind.Now that we've looked at the precursor to the motorcycle lets turn our attention to the first motor bicycles. Curiously enough the first attempts to motorize a two wheeled vehicle were made before the high wheeler had been replaced by the modern safety bicycle, thus explaining why the first motor bicycles had a much larger front wheel, with one exception. In 1818 an attempt was made to fit a steam engine to a Drasiane hobbyhorse (see above) which had two similar sized wheels. This however, did not succeed in capturing a market, as can well be imagined when looking at the picture below of the Vocipedraisiavaporianna, and I therefore only mention it in passingThis curious contraction was supposedly built in 1818 and is shown in this French print under testing in the Luxembourg Gardens in Paris on April 5 of that year, thou actually invented in Germany. This print is from the collection of the Science Museum in London. It was a Drasine hobby horse being powered by a steam turbine engine in both front and rear wheels. It would appear to be somewhat top heavy, and never made it into production, which is probably just as well! American, Sylvester Howard Roper (1823-1896) invented a two-cylinder, steam-engine motorcycle (powered by coal) in 1867. This can be considered the first motorcycle, if you allow your description of a motorcycle to include a steam eng ine. Howard Roper also invented a steam engine car.Gottlieb Daimler – First Gas Engine Motorcycle German, Gottlieb Daimler invented the first gas-engine motorcycle in 1885, which was an engine attached to a wooden bike. That marked the moment in history when the dual development of a viable gas-powered engine and the modern bicycle collided. Gottlieb Daimler used a new engine invented by engineer, Nicolas Otto. Otto invented the first â€Å"Four-Stroke Internal-Combustion Engine† in 1876. He called it the â€Å"Otto Cycle Engine† As soon as he completed his engine, Daimler (a former Otto employee) built it into a motorcycle. 1877 Daimler-Maybach, France This is reputed to be the first version of Mr. G. Daimler motor bicycle.This again is from a French site and the best translation I could come up with for the caption is quoted below. â€Å"IT had a limited autonomy, but accomplishes anyway traverses it Paris to German Saint (15 Km) to the speed of 15km/h. The t ricycles to vapor of Meek in 1877, 1881 The Parkyns-Bateman Steam Tricycle. England 1885 The Daimler, Europe 1892 The five cylinder Millet, France 1894 Hilderbrand and Wolfmuller, France 1898 Orient-Aster, USA 1903FN (Fabrique Nationale) 188 cc, 2 hp engine Harley Davidson Model 7, 1911 Harley Davidson Model 11J w sidecar, 1915 Indian Board racer, 1920 PART 2 TOPICS ABOUT COMPANY HERO MOTOCORP ————————————————- CORPORATION PROFILEHERO MOTOCORP two wheelers have been on Indian roads since 1984 when Hero Cycles Ltd. tied up with Honda Motor Company to start a joint venture. Today, HERO MOTOCORP is taken to be the world's largest two-wheeler manufacturer. The HERO MOTOCORP story began with a simple vision – the vision of a mobile and an empowered India, powered by HERO MOTOCORP. This vision was driven by HERO MOTOCORP’s commitment to customer, quality and excell ence, and while doing so, maintains the highest standards of ethics and societal responsibilities. Twenty five years and 25 million two wheelers later, HERO MOTOCORP is closer to fulfilling this dream. This vision is the driving force behind everything that we do at HERO MOTOCORP.We understood that the fastest way to turn that dream into a reality is by remaining focused on that vision. Over the course of two and a half decades, and three successive joint venture agreements later, both partners have fine-tuned and perfected their roles as joint venture partners. What the two partners did was something quite basic. They simply stuck to their respective strengths. As one of the world's technology leaders in the automotive sector, Honda has been able to consistently provide technical know-how, design specifications and R&D innovations. This has lead to the development of world class, value for money motorcycles and scooters for the Indian market.Hero Group has taken on the singular and onerous responsibility of creating world-class manufacturing facilities with robust processes, building the supply chain, setting up an extensive distribution networks and providing insights into the mind of the Indian customer. Since both partners continue to focus on their respective strengths, they have been able to complement each other. In the process, HERO MOTOCORP is recognized today as one of the most successful joint ventures in the world. It is therefore no surprise that there are more HERO MOTOCORP bikes on this country's roads than the total population of some European countries put together! The company's meteoric growth in the two-wheeler market in India stems from an intrinsic ability to reach out and come closer to its customers, with every passing year.HERO MOTOCORP's bikes are sold and serviced through a network of over 3500 customer touch points, comprising a mix of dealers, service centers and stockiest located across rural and urban India. HERO MOTOCORP has bui lt two world-class manufacturing facilities at Dharuhera and Gurgaon in Haryana, and its third and most sophisticated plant at Haridwar has just completed a full year of operations. It is difficult to imagine that all this has happened in the span of just two and a half decades! The best is yet to come. During the year in review, HERO MOTOCORP powered its way in a market that, for all practical purposes, was feeling the full effects of the economic slowdown in India. With an economic recovery now clearly on the cards, HERO MOTOCORP is all set to ride into another summit.As Brijmohan Lall Munjal, the Chairman, HERO MOTOCORP Motors succinctly puts it, â€Å"We pioneered India's two wheeler industry, we've steered it through difficult times; now it is our responsibility to set the pace again. † ————————————————- HERO MOTOCORP MOTORS LTD HERO MOTOCORP Motors Ltd. is a r esult of the joint venture between India's Hero Group and Japanese Honda Motors Company in the year 1983. This joint venture has not only created the world's single largest two wheeler company but also one of the most successful joint ventures worldwide. HERO MOTOCORP is globally known of being the most fuel-efficient and the largest CBZ selling Indian Motorcycle Company.This is a relationship so harmonious that HERO MOTOCORP has managed to achieve indigenization of over 95 percent, a Honda record worldwide. The company is committed to provide the customer with excellence. A rich background of producing high value products at reasonable prices led the world's largest manufacturer of motorcycles to collaborate with the world's largest bicycle manufacturer. During 80s, HERO MOTOCORP became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. They company possess three manufacturing units based at Dharuhera, Gurgaon and Haridwar are c apable to produce 4. 4 million units per year.They introduced new generation motorcycles that set industry benchmarks for fuel thrift and low emission. The unique features like fuel conservation, safety riding courses and mobile workshops helped the group reach in the interiors of the country. Well-entrenched in the domestic market, HERO MOTOCORP Motors Ltd. turned its attention overseas, and exports have been steadily on the rise. The below chart shows the golden years in the history of HERO MOTOCORP :- 1985| CD-100| 1989| SLEEK| 1991| CD-100 SS| 1994| Splendor| 1997| Street| 1999| CBZ| 2001| PASSION| 2002| DAWN, AMBITION| 2003| CD-DAWN, SPLENDOR +, PASSION +, KARIZMA| 2005| SUPER-SPLENDOR,CD-DELUX, GLAMOUR, ACHIEVER|Year Event 1984 * He Company was incorporated on 19th January, at New Delhi. The Company Manufacture motor cycles up to 100 cc capacity. The Company was promoted by Hero Cycles (P) Ltd. (HCPL). * The Company entered into a technical-cum-financial collaboration agreemen t with Honda Motor Co. Ltd. , Japan (HML). As per this collaboration agreement, HML was to furnish complete technical information and know-how and trade secrets and other relevant data. * HERO MOTOCORP CD-100 is the first four stroke motorcycle to be introduced in India in 100cc range. 1985 1986 * 36, 00,000 rights equity shares issued at par in prop. 3:10. 990 * In the domestic market the Company was reported to have a market share of 46%. 1994 * The Company's production and turnover increased to 1, 83,490 motorcycles and Rs. 483. 85 crores respectively due to growth in demand for two wheelers and declining inflation. 1995 * A new Technical Collaboration Agreement has been signed with Honda Motor Co. Ltd. , Japan for the period up to the year 2004 which includes technology related to models of higher Engine displacement. 1997 * HERO MOTOCORP Motors Ltd (HHML) has set up a new motorcycle plant in Gurgaon, near Delhi for the manufacture of the Honda Super Cub 100 cc stepthro bike 199 8 Honda Motor Company Ltd of Japan (Honda) and Kinetic Honda Motor Ltd (KHML) have signed a five-year licence and technical assistance agreement under which KHML will continue to receive the technical knowhow, critical vehicle parts and access to Honda's markets even after the sale of Honda stake in KHML to Kinetic Engineering Ltd (KEL). * The Company changed the paradigm in two-wheelers by launching the most powerful and fast bike- CBZ (e) with a unique feature of Transient Power Fuel Control (TPEC) system. 1999 * Leading two-wheelers manufacturer Hero Motors has formed a joint venture with Briggs Stratton of US to develop and manufacture four-stroke engines for mopeds and scooters in India, a top company. 2000 HERO MOTOCORP Motors Ltd. and Tata Finance Ltd. have signed a national tie-up agreement. The Company is the largest manufacturer of motorcycles in the country. * He Company was ranked as the 9th Highest Value Creator among 12 industry groups within the Bombay Stock Exchange top 100 companies over a five year period (1994-99). 2001 * HERO MOTOCORP Motors Ltd. has launched a new 100cc motorcycle named `Passion'. 2002 * Becomes the world's largest two wheeler company by selling 1. 3 million vehicles in 2001 2003 * Launches its cheapest 100cc motorbike ‘CD Dawn' * Bikes production capacity at two of its manufacturing facilities to three lakh units Achieves milestone by producing five million bikes from its Dharuhera plant in Haryana * Launches its new 223-cc, 16. 8 BHP Karizma at Rs 79,000 * The company has bagged two Total Customer Satisfaction (TCS) Awards. * HERO MOTOCORP Karizma bags BBC Bike of the Yr Award 2004 * HERO MOTOCORP unveils new version of Ambition * Hero Motors introduces ‘Sting' new 4-stroke bike 2005 * Two-wheeler major HERO MOTOCORP on October 5 announced launch of its first scooter ‘Pleasure' * HERO MOTOCORP rolls out 150-cc motorcycle Achiever 2006 * HERO MOTOCORP launches CBZ variant X-treme * HERO MOTOCORP announce d the launch of two new variants the new ‘Glamour' and * ‘Passion Plus' limited edition. 2009 HERO MOTOCORP motors launched new bike KARIZMA ZMR. Basic Organization Chart New Organization Chart ————————————————- BOARD OF DIRECTORS No. | Name of the Directors| Designation| 1| Mr. Brijmohan Lall Munjal| Chairman & Whole-timeDirector| 2| Mr. Pawan Munjal | Managing Director & CEO| 3| Mr. Toshiaki Nakagawa | Joint Managing Director| 4| Mr. Sumihisa Fukuda| Technical Director| 5| Mr. Om Prakash Munjal| Non-executive Director| 6| Mr. Sunil Kant Munjal| Non-executive Director| 7| Mr. Masahiro Takedagawa| Non-executive Director| 8| Mr. Satoshi Matsuzawa(Alternate Director to Mr. Takashi Nagai)| Non-executive Director| 9| Mr.Pradeep Dinodia | Non-executive ; Independent Director| 10| Gen. (Retd. ) V. P. Malik| Non-executive ; Independent Director| 11| Mr. Analjit Singh| Non-executive ; Independent Director| 12| Dr. Pritam Singh| Non-executive ; Independent Director| 13| Ms. Shobhana Bhartia| Non-executive ; Independent Director| 14. | Mr. Meleveetil Damodaran| Non-executive ; Independent Director| 15. | Mr. Ravi Nath| Non-executive ; Independent Director| ————————————————- PROFILE OF DIRECTORS | DR. BRIJMOHANLALL MUNJAL Mr. Munjal is the founder Director and Chairman of the Company and the $3. billion Hero Group. He is the Past President of Confederation of Indian Industry (CII), Society of Indian Automobile Manufacturers (SIAM) and was a Member of the Board of the Country's Central Bank (Reserve Bank of India). In recognition of his contribution to industry, Mr. Munjal was conferred the Padma Bhushan Award by the Union Government. Mr. Munjal is currently on the board of the following Public Limited Companies:Dr. Brijmohan Lall Munjal is currently on the board of the following Public Limited companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp. Ltd. | Chairman and Whole-time Director| 2| Hero FinCorp Ltd. | Chairman| | Easy Bill Limited| Director| 4| Hero InvestCorp Limited| Director| 5| Munjal Showa Limited| Director| 6| Rockman Industries Ltd. | Director| 7| Shivam Autotech Limited| Director| 8| Survam Infrastructure Ltd. | Director| | | MR. PAWAN MUNJAL | Mr. Munjal is the Managing Director and CEO of the Company. He is responsible for growth and strategic planning for the entire Group. A graduate in Mechanical Engineering, Mr. Munjal has been instrumental in bringing about technological and managerial excellence in the Company's operations. He has been the Chairman of several Committees of CII.He is also on the board of Indian Institute of Management, Lucknow and Indian School of Business. An avid golfer, Mr. Munjal is Past Chairman of the Asian PGA Tour Board of Directors and the Past President of Professional Golfers Association of India (PGAI). Under his guidance, Hero MotoCorp launched the Hero Indian Sports Academy (HISA) in collaboration with Laure us Foundation to provide equal opportunities in sports to various communities and to reward talent in the country. |   | | | | | Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Managing Director ; CEO| 2| Hero FinCorp Ltd. | Director| 3| Hero InvestCorp Limited| Director| | Hero Realty ; Infra Limited| Director| 5| Rockman Industries Limited| Director| MR. SUNIL KANT MUNJAL Mr. Munjal was appointed on the Board of Directors of the Company on August 25, 2006 as an Non Executive Director of the Company. After his graduation, he underwent training in the field of Mechanical Engineering. In the year 2011, he was appointed as the Jt. Managing Director of the Company effective August 17, 2011 for a period of 5 years. Mr. Munjal has also been the President of Confederation of Indian Industry (CII). He is also on the Board of Indian School of Business, Hyderabad and is the visiting faculty at various Business Schools and Corporate.His specialization is in Business Studies and Holistic Management Practices. Apart from the above he is a member of Prime Minister's Council on Trade and Industry, Consultative Group on Industry, Planning Commission, Government of India and SEBI Committee on Disclosures. He has made significant contributions to some of the National-level Economic and Labor reforms in India in the capacity of Chairman or as a member. |   | Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Jt. Managing Director| 2| Hero Corporate Services Limited| Chairman| 3| Hero Management Service Limited| Chairman| 4| Shivam Autotech Limited| Chairman| | Arrow Infra Limited| Director| 6| DCM Shriram Consolidated Limited| Director| 7| Easy Bill Limited| Director| 8| Hero InvestCorp Limited| Director| 9| Hero Life Insurance Co. Limited| Director| 10| Hero Mind mine Institute Limited| Director| 11| Hero Realty & Infra Limited| Director| 12| Rockman Industries Ltd. | Director| 13| Satyam Auto Components Limited| Director| MR. SUMAN KANT MUNJAL Mr. Munjal was appointed as an Additional Director on the Board of the Company on July 29, 2010. Mr. Munjal is the Managing Director of Rockman Industries Ltd. , one of the leading suppliers of Aluminum Die Casting, Machined and Painted Assemblies to Hero MotoCorp Ltd. Mr.Munjal, a graduate in Commerce, possesses rich experience and expertise in business management and thus has been instrumental in elevating Rockman Industries Ltd. to its current status. Mr. Munjal is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Rockman Industries Limited| Managing Director| 3| Hero Corporate Service Limited| Director| 4| Hero InvestCorp Limited| Director| 5| Hero Steels Limited| Director| 6| Munjal Acme Packaging Systems Limited| Director| 7| Survam Infrastructure Ltd. | Director| MR. PAUL EDGERLEY Mr. Edgerley was appointed as an Additional Director on the Board of the Company on May 4, 2011 in the category of Non-Executive Director. Mr.Edgerley has been a Managing Director at Bain Capital since 1990, a private investment firm with over $65 billion in assets under their management, where he focuses on investment in the industrial and consumer product sectors. He is currently on the board of The Boston Celtics, Keystone Automotive, Steel Dynamics, Sensate Technologies, MEI Conlux, HD Supply and Hero Investments Pvt. Limited. Mr. Edgerley is also a member of the Dean Advisory Board at Harvard Business School, Kansas State University Foundation, The Shamrock Foundation, serves on the US Board of The Right to Play and New Profit, Inc. He is a certified working p ublic accountant. He was also awarded an MBA with distinction from Harvard Business School and a BS from Kansas State University. He brings with him enriched experience in the field of finance and administration. Mr.Edgerley is currently on the Board of the following company : No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| MR. PRADEEP DINODIA Mr. Dinodia was appointed as an Additional Director on the Board of the Company on March 31, 2001 in the category of Non-Executive and Independent Director. Mr. Dinodia is a fellow member of The Institute of Chartered Accountants of India and a senior partner in the Delhi-based Chartered Accountancy firm M/s. S. R. Dinodia & Company. He has considerable experience in corporate affairs and allied legal and taxation matters. Mr. Dinodia is on the board of the following Public Limited Companies: No. Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Shriram Pistons & Rings Limited| Chairman| 3| DCM Shriram Consolidated Limited| Director| 4| DFM Foods Limited| Director| 5| Hero Corporate Services Limited| Director| 6| J. K. Lakshmi Cement Limited| Director| 7| Micrometric Grinding Technologies Limited| Director| 8| SPR International Auto Exports Limited| Director| 9| Ultima Finvest Limited| Director| GEN. (RETD. ) V. P. Malik Gen. Malik was appointed as an Additional Director on the Board of the Company on May 4, 2001 in the category of Non-Executive and Independent Director. Gen. Malik retired as Chief of the Indian Army in September, 2000.During his distinguished military career, he received number of awards including the Ati Vishista Seva Medal (AVSM) and the Param Vishishta Seva Medal (PVSM) – the highest National award for distinguished services. Gen. Malik is on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Limited| Director| DR. PRITAM SINGH Dr. Singh was appointed as an Additional Director on the Bo ard of the Company on September 28, 2004. in the category of Non-Executive and Independent Director. He is author of seven academically reputed books and over 50 research papers. Dr. Pritam Singh is one of the pioneers of Management Education in India who has devoted his life to the development of Management Education in India and abroad. Dr.Singh received the Padam Shri Award in 2003 for his contributions to this field. Dr. Singh is also on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Dish TV India Limited| Director| 2| Godrej Properties Limited| Director| 3| Hero MotoCorp Ltd. | Director| 4| Parsvnath Developers Limited| Director| MR. M. DAMODARAN Mr. Damodaran has been appointed as an Additional Director i. e. June 16, 2008 in the category of Non-Executive and Independent Director. Mr. Damodaran, aged 61 years was born on May 4, 1947 and belongs to the Indian Administrative Service, Manipur-Tripura Cadre. He had held various cov eted positions in Government / Public Sector and Regulatory Bodies.In the past he held the position of Joint Secretary (Banking Division) in the Ministry of Finance, Chairman Unit Trust of India. He headed the IDBI bank before being appointed as the Chairman of the Securities and Exchange Board of India (SEBI), the country's security market watchdog. He was also appointed as officer on special duty with the Reserve Bank of India dealing primarily with the restructuring of three identified weak public sector banks. Mr. Damodaran is currently on the board of the following Public Limited Companies: No. | Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| TVS Automobile Solutions Ltd| Chairman| 3| Bennett, Coleman and Company Ltd. | Director| | Hindalco Industries Limited| Director| 5| ING Vyasya Bank Limited| Director| 6| L ; T Infrastructure Finance Co. Ltd. | Director| 7| RSB Transmissions (I) Limited| Director| 8| S Kumar’s Nationwide Limited| Director| 9 | Sobha Developers Limited| Director| 10| Tech Mahindra Limited| Director| 11| UltraTech Cement Limited| Director| MR. RAVI NATH Mr. Nath has been appointed as an Additional Director w. e. f. October 14, 2009 in the category of Non-Executive and Independent Director. Mr. Nath, aged 64 years is an Advocate of Supreme Court of India. He is a Partner of one of the India's oldest legal firms Rajinder Narain & Co. He has done his B.Com (Honours), LLB, International and Competitive Laws from King's College, London, and PIL from Harvard. He did his apprentice from Sinclair Roche and Temperley, London. He brings with him rich and specialized experience in the field of Corporate and Commercial law, Asset Finance, Aviation and Cross Border issues of nearly 40 illustrious years. He has also been recognized several times by Euro money and others as a leading lawyer in the field of Mergers ; Acquisitions. He is listed in Who's Who and Legal 500. The Bar Association of India conferred its highest honour on him. Mr. Nath is also on the board of the following Public Limited Companies: No. Name of Company| Nature of Office| 1| Hero MotoCorp Ltd. | Director| 2| Kanoria Chemicals & Industries Ltd. | Director| 3| Somany Ceramics Ltd. | Director| 4| Voith Paper Fabrics India Ltd. | Director| Dr. ANAND C. BURMAN Dr. Burman has been appointed as an Additional Director w. e. f. January 13, 2010 in the category of Non-Executive and Independent Director. Dr. Burman is an eminent Industrialist with particular interests in the areas of Research and Development in the Pharmaceutical Sciences as well as Biotechnology and Technology issues. Dr. Burman has Doctorate in the area of Pharmaceutical Chemistry from the University of Kansas, USA.He is currently the Chairman of Dabur India Limited. He is also a member in the Council of Governors at Birkbeck College, University of London. Dr. Burman is also on the board of the following Public Limited Companies: No. | Name of Company| Nature of Offi ce| 1| Hero MotoCorp Ltd. | Director| 2| Althea Lifesciences Limited| Director| 3| Aviva Life Insurance Co. India Limited| Director| 4| Dabur India Limited| Director| 5| Dabur Pharmaceutical Limited| Director| 6| Ester Industries Limited| Director| 7| H&B Stores Limited| Director| 8| Hindustan Motors Limited| Director| ————————————————- PROMINENT AWARDS TO THE COMPANYYear| Awards & Recognitions| 2009| ET Awards for Corporate Excellence – HERO MOTOCORP is the winner of the â€Å"Company of the Year† award for 2008 – 09. | | 2008| NDTV Profit Business Leadership Award 2008 – HERO MOTOCORP Wins the Coveted â€Å"NDTV Profit Business Leadership Award 2008†³| TNS Voice of the Customer Awards:| * No. 1 executive motorcycle Splendor NXG * No. 1 standard motorcycle CD Deluxe * No. premium motorcycle CBZ Xtreme| | 2007| The NDTV Profit Car India & Bike India Awards 2007 in the following category:| * Overall â€Å"Bike of the Year† – CBZ X-treme * â€Å"Bike of the Year† – CBZ X-treme (up to 150 cc category) | | 006 | Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian Two Wheeler Company). Best in its class awards for each category by TNS Total Customer Satisfaction Awards 2006:| * Splendor Plus (Executive) * CD Deluxe (Entry) * Pleasure (Gearless Scooters)| HERO MOTOCORP Splendor rated as India's most preferred two-wheeler brand at the Awaaz Consumer Awards 2006. | 2005 | Awaaz Consumer Awards 2005 – India's most preferred two-wheeler brand by CNBC in the ‘Automobiles' category. Bike Maker of the Year Award by Overdrive Magazine. | 2004 | Winner of the Review 200 – Asia's Leading Companies Award (3rd Rank amongst the top 10 Indian companies. | 2003 | Most Respected Company in Automobile Sector by Business World. | 2002| Ranked 4th in ‘Overall Best Manag ed Company' category, ranked 3rd in ‘Best Financial Management' and ‘Best Operational Efficiency' category, and ranked 6th in ‘Overall Best Investor Relations' category, by Asia money. | 2001 | Winner of the Review 200 – Asia’s Leading Companies Award (9th Rank amongst the top 10 Indian Companies). Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science ; Environment. | 1999 | National Productivity Award for the Best Productivity Award in the category of Automobile ; Tractor presented by Vice President of India. 1995 | The Analyst Award 1995 presented to HERO MOTOCORP Motors Ltd. on being ranked 9th amongst the most investor rewarding companies in India. | 1995 | National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award – Presented by President of India). | 1991 | Economic Times-Harvard Business School Award for Corporate Perform ance to HERO MOTOCORP Motors Ltd. | ————————————————- PRODUCT PROFILE product| Product name| Showroom price| | HERO MOTOCORP CD-Dawn STD(97. 20 cc) | Rs. 44,681| | HERO MOTOCORP HF-Deluxe SPOKEHF-Deluxe CASTHF-Deluxe SPOKE(SS)HF-Deluxe CAST(SS)(97. 20 cc) | Rs. 48,292Rs. 50,255Rs. 50,929Rs. 51,939| HERO MOTOCORP Splendor Plus SPOKESplendor Plus CASTSplendor Pro SPOKESplendor Pro CASTSplendor Pro SPOKE (SS)Splendor Pro CAST (SS)(97. 20 cc)| Rs. 53,061Rs. 54,183Rs. 54,071Rs. 55,192Rs. 56,315Rs. 57,438| | HERO MOTOCORP Splendor NXG CASTSplendor NXG SPOKE (SS)Splendor NXG CAST (SS)(100 cc)| Rs. 53,321Rs. 54,669Rs. 55,791| | HERO MOTOCORP Passion Pro DRK SPOKEPassion Pro DRK CASTPassion Pro SPOKE (SS)Passion Pro CAST (SS)Passion Pro DISK (SS)(97. 20 cc)| Rs. 55,418Rs. 56,540Rs. 57,661Rs. 58784Rs. 61,028| | HERO MOTOCORP Passion X-Pro CASTPassion X-Pro SPOKEPassion X-Pro CAST S. S. Passion X-Pro SPOKE S. S. Passion X-Pro CAST DISK S. S. | Rs. 58,166Rs. 57,044Rs. 60,411Rs. 9,289Rs 62,655| | HERO MOTOCORP Super Splendor S. S(124. 70 cc)| Rs. 61,495| | HERO MOTOCORP Glamour DRUM SS NEWGlamour CAST DISK (SS)Glamour FI DISK (SS)(125 cc)| Rs. 63,299Rs. 65,544Rs. 73,539| | HERO MOTOCORP Achiever CAST(150 cc)| Rs. 69,568| | HERO MOTOCORP CBZ Extreme REAR DRUMCBZ Extreme FR& RR DISK| Rs. 78,477Rs. 81,843| | HERO MOTOCORP Hunk CAST FR DISK (SS)Hunk CAST FR & RR DISK (SS)| Rs. 76,836Rs. 80,203| | HERO MOTOCORP Karizma BLACK WHEELKarizma-ZMR (FI-NEW)(225cc)| Rs. 92,205Rs. 1,14,500| | HERO MOTOCORP Igniter CAST (SS)HERO MOTOCORP Igniter DISK CAST (SS)| Rs. 67,423Rs. 69,568| | HERO MOTOCORP- ExtremeHERO MOTOCORP-Extreme FR & RR| Rs. 79,599Rs. 2,966| | HERO MOTOCORP Impulse| Rs. 81,538| | HERO MOTOCORP Maestro| Rs. 58,145| | HERO MOTOCORP Pleasure-NEW(102 cc)| Rs. 53,007| PART 3 TOPICS * REVIEW OF LITERATURE ——————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- REVIEW OF LITERATURE Literature review Preference or taste is a concept used in the social science particularly economics, it assumes a real or imagined â€Å"choice† between alternatives and the possibility of rank ordering of these alternatives based on happiness, satisfaction, gratification, enjoyment, utility they provide more generally. It can be seen as a source of motivation. Cognitive sciences individual preferences enable choice of objectives goals.Also more consumption of a normal goods is generally ( but not always ) assumed to be preferred to less consumption. Preference rank translation is a mathematical technique used by marketers to convert stated preferences in to purchase probabilities that is into an estimate of actual buying behavior. It takes survey data on consumers preferences and converts it in to actual purchase probability. One consumer would in general have different consumption behav iors or preference from another. He may spend money on computers and technical books while the other may spend on two-wheelers. Availability of this information on consumer preference will be of great value to a marketing company.A bank or a credit card company that can use this information to target different groups of consumer for improved response rate or profit. By the same to key information on conception preference of the residents in one specific region for improved profit. Therefore it is very important to have a tool that can help analysis consumers behavior and forecast the changes in purchase pattern and changes in purchase trend. According to tray Norcross, London, I believe very strongly that consumers have a right just because it is getting harder to reach consumers doesn’t mean that marketers should be more devious or more forceful in their attempts to reach us. In fact quite the opposite, many of us are happy to be contacted with relevant timely, meaningful of fers.But it’s going to be on our terms, no longer victims of aggressive marketing we want to participate in the process with trusted brands and partners. Come and hang out with me here on consumer preference and learn how as a consumer. You can have more control than you thought. How you can research people in an effective and respectful way. TOPICS CONCEPT OF CUSTOMER SATISFACTION PART 4 ————————————————- CONCEPT OF SATISFACTION Concept Customer satisfaction: Satisfaction is the consumer’s fulfilment response. It is a judgement that product or service feature, or product or service itself, provides a pleasurable level of consumption-related fulfilment.Satisfaction is person’s feeling of pleasure or disappointment resulting from company’s product perceived performance in reaction to his/her expectation. Customer Satisfaction: Satisfaction: †Å"Satisfaction is a new way for customers and organization to work together to get answers, solve problems, and create new and better products ; services† CUSTOMER SATISFACTION: The usual measures of customer satisfaction involve a survey with a set of statements using a Likert Technique or scale. The customer is asked to evaluate each statement and in term of their perception and expectation of the performance of the organization being measured. Customer satisfaction measures the gap between customer experiences and expectations.If a customer’s experience of a product or dealer service exceeds his/her expectations, then the exceeded amount will equal satisfaction. And conversely, if the Customer’s experience falls short of expectation, the short fall will be equal dissatisfaction. Thus, customer satisfaction is the art of managing customer expectation and experience. Hence it can be seen that a two-wheeler has changed from a luxury item to a necessity. This indi cates that the present market condition is very good ; future of the indenting seems to be highly potential, hence many new entrants are entering the industry and making the competition even more enthusiastic. In this project report, we will find out the satisfaction level of the Hero MotoCorp Bikes owners in Surat city.The problem it is facing in the present market scenario. This project evaluates the various factors that keep the customer satisfied. It also evaluates the various factors that influence a customer to buy the bikes. While selecting a bikes, the various aspects that have to be given a thought with respect to Brand Image, Colour, Fuel efficiency, technology used, etc†¦ The extent to which a product perceived performance matches a buyer’s expectations. If the product’s performance falls short of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted. Expectations shape customer perc eption of product / firm’s performance.Customer perceptions of the firm and its offer are shaped by: * Work of mouth publicity – like recommendations from friends , relatives, neighbours and peer group at work place. * Personal experience on the part of the customers. * Personal needs of individual customers. * External communication like the publicity of the firm in the media and its advertisement and other corporate communications. The study also finds the percentage of respondents who claim the dealership personnel attempted to influence their response to satisfaction surveys doubles to 12 percent when service is not up to par, when the work was not completed right the first time, or when the vehicle was not ready when promised. Clearly some dealer personnel are attempting to mitigate a problem they know they have. But the attempt is usually transparent, and comes off as disingenuous,† said Ivers. â€Å"Auto companies and dealers recognize the obvious benefit s of satisfying customers. Satisfied customers often bring repeat business and tell their acquaintances about the experience. While a few dealer personnel find creative ways to garner positive feedback, even when it’s undeserved, the reality is customer satisfaction is driven by truly satisfying customers, not trying to influence their satisfaction surveys. † A business term is a measure of how products and services supplied by a companmeet or surpass(better than) customer exprctation.When conducting a customer satisfaction survey, what you ask the customer is important. How, when and hoe often you ask these questions ars also important. However, the most important thing about conducting a customer satisfaction survey is what you do with the answer. Customer satisfaction will come acros the many situation where the organization need to evaluate customer perception of difference attributes of a product and his satisfaction there of. The customer satisfaction is very usef ul for the identifications of the customer requirements, establishment of products functional requirements , and also veryuseful for the concept of the product development. Customer satisfaction in 7 steps (4) encourage face to face dealings 2 respond to messages promptly and keep your clients informed. 3 be friendly and approachable 4 have a clerly defined customer service policy 5 attention to detail 6 anticipate your client’s needs and go out of your way to help themout 7 honour your promises So, customer satisfaction of a function of perceived performance and expectation. If the performance falls short of expectation, the customer is dissatisfied. If the performance matches the expectation, the customer is satisfied. If the performance exceeds expectation, the customer is highly satisfied or delighted. Tools for tracking and measuring customer satisfactionThere are four following tools for tracking and measuring customer satisfaction:- * Complaint and suggestion system. * Customer satisfaction survey. * Lost customer analysis. But among them customer satisfaction survey is suitable because responsive companies measure customer satisfaction direct by conduction periodic survey. CUSTOMER SERVICE: This is the most important department in a courier service. Customer service department should be very well trained and they should have good product knowledge. It is imperative that they treat each client as an important one. Problems are bound to occur due to circumstances beyond our control, but the customer service should be able to answer these clients and should not run away from the problems.At the branch level the operator or office assistant will have the dual responsibility of receiving collection calls as well as customer service calls. RESPONSIBILITIES OF A CUSTOMER SERVICE * Helping customers in trouble * Working for customer satisfaction * Upholding the company’s image * Increasing the company’s business * Supporting and carrying o ut the company’s policy of service excellence * Being an important link between the management and the customer. FEW THOUGHTS ABOUT CUSTOMER CARE * A customer is the most important person to enter our place of business. * A customer is not dependent on us we are dependent on him. He pays our salary. A customer is a person who brings us his wants; it is our job, duty and privilege to handle him with promptness courtesy and consideration. * The company that cares for the customers does not have to be anxious about its profitability and growth. * A customer is not an interruption to our work. He is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to serve him. * Customers do not buy a product, unless they are useful, convenient, attractive, durable and reliable. * The employee who cares for the customer does not have to be anxious or worried about his job security and incomes. â€Å"STRANGER† is a Ã¢â‚¬Ë œfriend’ whom we have yet to meet.WHY CUSTOMERS QUIT * 1% due to death. * 3% move away * 5% form other friendships. * 9% for competitive reasons. * 14% because of product dissatisfaction. * 68% quit because of attitude of indifference towards customer service. WHAT DISPLACES THE CUSTOMER * Delay in responding. * Ignoring his presence. * Over charging without prior notice or explanation. * Untidy office. * Unmanned counter and telephone. * Show rules instead of being helpful. * Delaying refunds and dues. * Make him appear small, by not showing respect. PART 5 TOPICS PROBLEM IDENTIFICATION ————————————————- PROBLEM IDENTIFICATION BACKGROUND OF THE STUDY:As customers satisfaction is the key element for progress companies must give more priority to ever changing needs of the customer. STATEMENT OF PROBLEM: * A well define problem is half solution of that problem. So it represent single most important step to be Identification of problem and definition of it. And that is this task is heart of research work. * Here in the research view, problem identification means either converting management problem in to research problem or converting marketing in to research proposal. * HERO MOTOCORP wants to know the customer satisfaction level of HERO MOTOCORP bike, why the customer of HERO MOTOCORP satisfied or dissatisfied with product. * To under take customer satisfaction level of HERO MOTOCORP at DHRU AUTOMOBILEES. ———————————————— OBJECTIVES OF STUDY Following are the major objective the research study .OBJECTIVE OF THE STUDY The present study has been conducted in order to * Know the customer awareness level of HERO MOTOCORP Company’s product range. * To make a satisfaction analysis of people on the performance, aesthetics, features, se rviceability and company image of HERO MOTOCORP Bikes they own. * To analyze the attitude and perception level of people towards the HERO MOTOCORP Bikes they own * To know the present consumer preference in the market. * To offer suggestion based on the findings. * To know the satisfaction level of customers. To find out which features attract to the customers. * To find out the factors which are important while purchasing HERO MOTOCORP products? * To track the factor affecting satisfaction level of customers and perception in view point of Customers ————————————————- LIMITATION OF STUDY Following are the major limitation the research study * Scope/area of study is restricted to only Surat city. * Time duration of study is duly 6 weeks. * Study considered only few samples of customers. * The information collected by interview can be biased to a little extent as they expres s them. ————————————————- SIGNIFICANCE The study is useful to know the customer satisfaction of HERO MOTOCORP bike. * The study is also too useful to know different criteria which are important for taking the decision about changes in various systems. * The report is useful to know the